Citigold private client
CONVERSION LETTER

THE ASK

Let current Citigold clients who have over $1 million in assets with Citi that they will be upgraded to the new Citigold Private Client.

THE WORK

 
Conversion Letter.jpg

Front and back of the envelope. A soft-touch varnish will be applied on the outer wrap. The flap would be sealed with an embossed, gold foil sticker.

Conversion Letter2.jpg

When opened, the original specifications called for the background to be treated with a pearlized varnish. It will then contain two cards:

  • A personalized letter detailing the conversion at the top and is affixed to the outer wrap.

  • An embossed card capturing some of the new benefits clients will receive upon conversion. This card is then inserted into a pocket.

Credits: Hsueh Yu (Creative Director), Ronnie Voss (Jr. Art Director), Sean Conejos (Senior Copywriter)