Pfizer: Ulcerative Colitis

“Live Fully with Sunny Anderson” Unbranded Campaign

Certain foods affect people living with ulcerative colitis (PLWUC) differently. And Food Network Host Sunny Anderson has firsthand experience with that. Diagnosed with UC at the age of 19, she didn't let it take her joy away or her love for cooking.

To show PLWUC can live fully, Pfizer partnered with Sunny to bring greater awareness to the disease and to create exclusive recipes inspired by her UC journey. The partnership culminated in a pop-event in Manhattan where Sunny shared her cooking with over 1,000 visitors.

:60 Partnership Video

:60 Post-Event Recap Video

The event took place at Bella Abzug Park in Hudson Yards, Manhattan, NYC on September 12, 2023. We only expected 500 people to come, but by 3pm, the kitchen almost ran out of food. By the end, more than 1,000 visitors came by to try Sunny’s dishes. They all learned more about UC and how Sunny never let her UC stop her.

Credits: Charlie Dixon (VP, CD), Danielle Cameron (CD), Marcus Kawakami (ACD-Art), Sean Conejos (ACD-Copy), Katelyn Bottoms (Sr. Copywriter), Callie Schultz (Sr. Art Director)