Here’s some of the work I did as the copy lead on the Moen account:
U BY MOEN SMART SHOWER :30 LAUNCH VIDEO
THE ASK
Drive awareness for Moen’s latest product⏤the U by Moen Shower⏤that allows users to customize, control, and pause their shower through their mobile phone.
THE IDEA
PERSONAL TOUCH
Whether you want to turn things up or keep it chill, the perfect shower is right at your fingertips.
Credits: Pat Hanna (Group Creative Director), Maxwell Billings (Senior Art Director), Andrew Jorgensen (Junior Art Director), Sean Conejos (Senior Copywriter)
THE RESULTS
Generated buzz in the market about the product and picked up by several sites, including Jezebel.
MOEN GX SERIES GARBAGE DISPOSAL :30 SOCIAL VIDEO
THE ASK
Create a :30 video demonstrating the speed and power of Moen’s garbage disposals.
THE IDEA
WHAT’S FOR DINNER?
For our 9-year-old, there’s always something delicious waiting for dinner. If not, Moen’s garbage disposals will make sure his unwanted meals… disappear.
Credits: Maxwell Billings (Senior Art Director), Andrew Jorgensen (Junior Art Director), Sean Conejos (Senior Copywriter)
Align matte black :15 SOCIAL VIDEO
THE ASK
There wasn’t one. I was listening to my “Discover Weekly” playlist on Spotify when I first heard “Everything Black” by Unlike Pluto and Mike Taylor. Knowing that Moen would soon launch their Matte Black line of faucets and fixtures, my art director and I proactively made this video to hype up the Align Matte Black Faucet.
Credits: Maxwell Billings (Senior Art Director), Sean Conejos (Senior Copywriter)
2017 National sales and marketing hype reel
THE ASK
Create a video that Moen would play at the beginning of their National Sales and Marketing Conference. It had to tout all the achievements Moen had in 2016 and showcase the new “Buy It For” campaign.
THE Idea
Let’s Go: We’ve done so much in 2016 and we’re not done yet.
Password: Moen2017
Credits: Pat Hanna (Group Creative Director), Maxwell Billings (Senior Art Director), Sean Conejos (Senior Copywriter)