Wasa CRISPBREADS

“Savor the 25th Hour” Campaign

How can Wasa—a not-so-well-known crispbread—break through the clutter during the hustle of the holidays?
Fall brings us an extra hour once-a-year to do whatever we want. Wasa wants to own this magical 25th hour by showing the world the many ways to savor that extra time. (Effie Finalist)

We activated our agile, mini campaign at all touchpoints: PR, Social, Consumer Promotions, and Shopper Marketing. As a result, we reached our target shopper, drove strong engagement, successfully gained new Wasa purchasers and ultimately contributed to 12.5% lift in 6-month sales vs. YA, outpacing cracker category growth by 166%.

Credits: Chad Ingram (SVP, ECD), Amy Rogers (VP, CD), Ryan Ruark (CD), Sean Conejos (ACD-Copy), Christine Reyes (Jr. Copywriter), Anthony Estolano (Art Director)