Xfinity Retail X OLYMPICS

“Powering Greatness” Campaign

How do we get people back into Xfinity’s retail stores post-pandemic?
Let’s bring Xfinity’s new brand identity to life with their biggest sponsorship—the Olympics—and elevate their Paralympic partnership to draw people to our stores.

This campaign covered both the 2021 Tokyo Summer and 2022 Beijing Winter Olympics and Paralympics.

Credits: Chad Ingram (SVP, ECD), Amy Rogers (VP, CD), Ryan Ruark (CD), Callie Jacobs (ACD-Art), Sean Conejos (ACD-Copy), Amy Ruimveld (Sr. Art Director), Rene Otero (Sr. Copywriter), Indira Midha (Copywriter), Brian Revels (Copywriter), Sarah Hua (Art Director), Anthony Quitos (Jr. Art Director)